Branding Queens

Discover the captivating stories of twenty extraordinary women who defied the odds to create iconic global brands—and learn how you can do the same.

Branding Queens is an inspiring and educational journey into the lives of women entrepreneurs who became legends by building brands beloved by millions. From cosmetics mavericks like Madam C.J. Walker and Estée Lauder to business innovators like Coco Chanel and Sara Blakely, these branding queens persevered in a male-dominated business world, creating powerful legacies of hope, health, confidence, beauty, empowerment, and happiness.

This collection profiles groundbreaking visionaries and legendary brands, including: Veuve Clicquot champagne, BISSELL Carpet Sweepers, Pepperidge Farm, The Body Shop, Mattel, The Washington Post, Mrs. Fields Cookies, and many more. Whether you’re a creative dreamer or an experienced professional, their unforgettable stories will inspire and empower your entrepreneurial spirit.

Branding expert Kim D. Rozdeba breaks down how the branding queens structured and innovated their brand strategies using five essential components: Commitment, Construct, Community, Content, and Consistency—the “5 Cs” you can use to develop and grow your own successful brand.

Critics acclaim this book as a perfect blend of professional insight and engaging storytelling. BookLife Reviews, Publisher’s Weekly, calls the book “spirited” and praises it for hitting “a perfect inspirational note while managing to remain entertaining.” Branding Queens delivers actionable branding strategies and motivational tales for anyone ready to turn their passion into a lasting legacy. Let the captivating journeys of these branding queens guide you toward your own entrepreneurial success.

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Branding Queens Book Club Resources

Branding Queens is a perfect book for book club readers. It has twenty mini-stories within 240 pages. Each story is about how a woman built an iconic brand that we know and still love today. Although each journey is unique and different, there are commonalities in how they preserved and surpassed their wildest dreams. So, there is a lot to learn and share. Brands have helped shape our society, culture, and lives. Did any of these women’s brands play a role in your life? Reading the book is only the beginning of the conversation. To help make the conversation rich and meaningful, we have provided these book club resources to ensure a memorable and regal event—fit for a queen.

Branding Queens Launch Video