Find out how brands use consumers’ fear to influence the buying decision. Fear is the most visceral and primal emotion. It’s our survival instinct to keep us safe. Emotional fear can break through the mundane noise of life and have… Continue Reading
We all know there is no link between Corona beer and the Coronavirus, but they have an unfortunate coincidence of sharing the same name. After 100 years of building a formidable beer brand, Corona is helplessly watching its brand name… Continue Reading
The world is in a crisis. The doomsday prophets are alive and well. The stock market is reaching historical lows. Government leaders have never been in this situation and are making up their plans on-the-fly. The major solution is pumping trillions… Continue Reading
The Brand Infamous advertising guru David Ogilvy originally defined a brand as “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” Ogilvy always had a way with words… Continue Reading
As the world becomes smaller and smaller from digitization and globalization, many brands are becoming bigger and bigger. There was a time when big was a disadvantage with too many layers of bureaucracy, creating a lack of agility, innovation, and… Continue Reading