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9 Creative Ideas for Great Branding

Posted on May 15, 2019 by derrick rozdeba

Creativity is at the core of every successful brand. It is continuous reinvention driven by new ideas and new ways of doing business. Apple, Netflix and Amazon are great examples of iconic brands that continue to evolve. Creativity is the… Continue Reading →

Brand Development, Branding creative branding, creative brands, creative ideas, creative solutions, creativity skills
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Brands Make the World Go ‘Round

Posted on March 15, 2019 by derrick rozdeba

Brands have played an intrinsic role in our lives. Some brands have mimicked culture, while others have created and driven it. Brands have lifted the world from poverty with economic growth and human development. In 2017, the world’s 500 largest… Continue Reading →

Branding brand contribution, Brand significant, branding, corporate social responsible
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Rethinking Personal Branding

Posted on December 20, 2018 by derrick rozdeba

In 1997, Tom Peters coined the phrase “Me Inc.” This sparked the idea that we should strategically build our own personal brand and hone in on our unique selling proposition (USP). Peters recognized the competitiveness of the marketplace. Since then, online… Continue Reading →

Brand Identity, Branding
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What Brands Need to Know About Millennials

Posted on November 17, 2018 by derrick rozdeba

First, I must disclose that I am not a Millennial. I like to think I’ve helped shape them but they are neither me nor I them. If you are going to successfully build a brand relationship with the next biggest… Continue Reading →

Brand Identity, Branding brand issues, brand reputation, corporate social responsible, Millennial Branding, Millennials
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Are Brands Ready for the Political Arena?

Posted on October 3, 2018 by derrick rozdeba

Since the Trump administration came into power, there have been more brands taking a position on political issues (willingly and unwillingly), and with a greater sense of divisiveness. As social values and politics become intertwined, consumers are expecting more from… Continue Reading →

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