Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive the future you need to be a Business-to-People (B2P) brand. While your brand might be only an ingredient or strategic component supporting another brand, eventually it… Continue Reading
In past articles, we’ve covered the sense of smell and sound and how they enhance the brand relationship. Here our goal is to explore the sensation of touch and its impact on branding. The sense of touch isn’t often considered… Continue Reading
Everything is a brand today. Brand experts even tell us that we must build our own personal brand. Everywhere we look we are being attacked by brands. We are lucky to get through a day without being bombarded with over… Continue Reading
Your greatest brand asset is starring right at you – your employees. So what are they saying about your brand? Are they selling your brand virtues to friends and family? Do they share great stories or bitch while they BBQ?… Continue Reading
Daily economic news in Canada and around the world is replacing my desire for suspense novels. Every day, we are seeing new financial lows and ominous warning signs to make any brand get nervous. Household indebtedness is an important number… Continue Reading