It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best for 2017. For your convenience I have searched the internet for the “Best Lists” from such experts as Adweek, Marketingweek,… Continue Reading
As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide simple solutions. Brand simplification is easier said than done but the financial incentive is significant. Siegel+Gale, a global brand strategy… Continue Reading
Where does the taste of a brand fit? You guessed it, in the mouth. But even if your brand can’t fit into your customer’s mouth, this article may still provide you with wisdom about this unique portal to human consumption.… Continue Reading
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Maya Angelou’s life lesson is something we have the pleasure of taking… Continue Reading
As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to say that 2017 isn’t going to be any easier with persistent change at its core. But with change, or progress,… Continue Reading