Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s a known fact that cute and lovably animals can help sell brands. Real animals and anthropomorphic animals can make a… Continue Reading
Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a business cannot survive. Last year, Inc. magazine published the top ten overused company buzzwords. Guess where “innovative” ranked? It was… Continue Reading
The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of digital opportunities will win. The brands that hesitate or procrastinate will lose. Here are five digital trends that can either… Continue Reading
Creativity is at the core of every successful brand. It is continuous reinvention driven by new ideas and new ways of doing business. Apple, Netflix and Amazon are great examples of iconic brands that continue to evolve. Creativity is the… Continue Reading
Brands have played an intrinsic role in our lives. Some brands have mimicked culture, while others have created and driven it. Brands have lifted the world from poverty with economic growth and human development. In 2017, the world’s 500 largest… Continue Reading