Have you ever wondered why people line up for the latest Apple gadget, but not for a Microsoft one? Why do some brands become more emotionally connected to their customers than others? Why does a 149-year-old brand like Heinz Ketchup… Continue Reading
Companies invest millions of dollars building and protecting brand names. A brand, by any other name, would lose all the credibility and loyalty it worked so hard for. Who knew Shakespeare could stay so relevant? To put this into perspective,… Continue Reading
Is a retail evolution happening before our eyes? Commercial real estate firm Crushman & Wakefield estimates that more than 12,000 retail stores could close their doors in 2018. You can hardly go a week without reading a headline of a… Continue Reading
The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends. Where do the humble Canadian brands fit? Surprisingly, a few recognizable Canadian brands have burst out from the Northern Frontier.… Continue Reading
Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact, this choice can be a high-risk (but high-reward) branding option. Laughter is the obvious outcome, but humor also creates a… Continue Reading