The world is getting smaller as global brands get bigger, thanks in part to the internet, globalization, and worldwide trends. Where do the humble Canadian brands fit? Surprisingly, a few recognizable Canadian brands have burst out from the Northern Frontier.… Continue Reading
Five ways to use humor to build a brand. Building your brand on humor is no laughing matter. In fact, this choice can be a high-risk (but high-reward) branding option. Laughter is the obvious outcome, but humor also creates a… Continue Reading
It’s not just a colour. It’s a state of mind. The colour pink is a unique and somewhat controversial colour that is loaded with meaning and emotions. Dr. Veronika Koller, a professor and researcher at Lancaster University who studied how… Continue Reading
It’s that time of the year when marketing and branding experts determine which campaigns should be recognized as the best for 2017. For your convenience I have searched the internet for the “Best Lists” from such experts as Adweek, Marketingweek,… Continue Reading
As the world gets more complex and more difficult to navigate consumers are attracted to brands that portray and provide simple solutions. Brand simplification is easier said than done but the financial incentive is significant. Siegel+Gale, a global brand strategy… Continue Reading