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The Christmas Brand

Posted on December 1, 2019 by derrick rozdeba

The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday is embraced more by brands than Christmas. According to Pew Research, consumers’ least favorite part of Christmas is commercialism and… Continue Reading →

Branding, Emotional Branding
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Cool Brands – The Cool Factors

Posted on September 26, 2019 by derrick rozdeba

Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the right clothes and the right look. They seemed years ahead of us! We envied them and tried to be like… Continue Reading →

Brand Development, Branding, Cool Brands, Emotional Branding branding, cool brand, cool branding factor, cool brands
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Lovable Animals Create Formidable Brands

Posted on August 14, 2019 by derrick rozdeba

Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s a known fact that cute and lovably animals can help sell brands. Real animals and anthropomorphic animals can make a… Continue Reading →

Animal Branding, Branding, Emotional Branding animal branding, branding, emotional branding
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How Do Brands Deliver the Future? Innovate

Posted on July 16, 2019 by derrick rozdeba

Innovative is the most overused word in business. However, it is also the most important business concept. Without innovation, a business cannot survive. Last year, Inc. magazine published the top ten overused company buzzwords. Guess where “innovative” ranked? It was… Continue Reading →

Brand Development, Branding brand innovation
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Five Digital Brand Trends: Opportunity or Threat

Posted on May 26, 2019 by derrick rozdeba

The digital world continues to transform businesses and brands. Agile brands that can anticipate the future and take advantage of digital opportunities will win. The brands that hesitate or procrastinate will lose. Here are five digital trends that can either… Continue Reading →

Brand Future, Brand News, Branding

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  • The Christmas Brand
  • Cool Brands – The Cool Factors
  • Lovable Animals Create Formidable Brands
  • How Do Brands Deliver the Future? Innovate
  • Five Digital Brand Trends: Opportunity or Threat

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