Why Great Brands Still Needs a Great Commercial


6 Ingredients to Making a Blockbuster Commercial   The importance of sight and sound (preferable together) can’t be underestimated in the brand building process.  Walter D. Scott, Assistant Professor of Psychology in Northwestern University who studied the psychology of advertising… Continue Reading


Making Employees Brand Crusaders: 5 Examples Of A Strong Brand [Cult]ure


Your greatest brand asset is starring right at you – your employees. So what are they saying about your brand? Are they selling your brand virtues to friends and family? Do they share great stories or bitch while they BBQ?… Continue Reading