“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou Maya Angelou’s life lesson is something we have the pleasure of taking… Continue Reading
As 2016 comes to a close, if you’re brand is still alive—congratulations you survived another challenging year. It’s safe to say that 2017 isn’t going to be any easier with persistent change at its core. But with change, or progress,… Continue Reading
This holiday season, successful brands continued the tradition of wrapping themselves in a feel-good message, hoping consumers will be pleased with their “presence” (sorry, I couldn’t resist). As they should, considering the US retail industry generated over three trillion dollars… Continue Reading
6 Ingredients to Making a Blockbuster Commercial The importance of sight and sound (preferable together) can’t be underestimated in the brand building process. Walter D. Scott, Assistant Professor of Psychology in Northwestern University who studied the psychology of advertising… Continue Reading
Does a human being benefit from your Business-to-Business (B2B) product or brand? To survive the future you need to be a Business-to-People (B2P) brand. While your brand might be only an ingredient or strategic component supporting another brand, eventually it… Continue Reading