As the world becomes smaller and smaller from digitization and globalization, many brands are becoming bigger and bigger. There was a time when being too big was a disadvantage because of the layers of bureaucracy and the lack of agility,… Continue Reading
I just finished shopping in a typical large urban shopping mall. With over 360 stores, I was sure I could find a simple pair of black active-wear shoes, your basic laced up runners. I was on a mission. The first… Continue Reading
The most wonderful time for brands ‘Tis the season for corporate/retail brands to perpetuate the Christmas brand. No other holiday is embraced more by brands than Christmas. According to Pew Research, consumers’ least favorite part of Christmas is commercialism and… Continue Reading
Do you remember the cool kids in school? They always made witty comments with perfect timing. They always had the right clothes and the right look. They seemed years ahead of us! We envied them and tried to be like… Continue Reading
Many successful brands have built their brand equity on the backs of animals. Figuratively speaking, no PETA protest required. It’s a known fact that cute and lovably animals can help sell brands. Real animals and anthropomorphic animals can make a… Continue Reading